National honor, national brand

Warmly celebrate

The “Yisi Nong Home Textiles” brand of Zhonglian Industrial was selected as a “National Gift Brand” to mark the 10th anniversary of the Belt and Road Initiative, a recognition that stems from its exceptional product quality and an international design vision that seamlessly integrates traditional Chinese cultural elements. Zhonglian Industrial has consistently upheld the legacy of craftsmanship while embracing innovation without fear. Behind its global acclaim lies a steadfast commitment to staying ahead of the times—continuously innovating within the framework of tradition—and driving the Yisi Nong brand toward groundbreaking strategic advances in quality, branding, and marketing. This ongoing effort ensures the brand’s sustained upgrade, further bolstering its sustainability and stability within the home‑textiles industry.

As a flagship of China’s national brands, the “Yi Si Nong” brand name carries profound meaning. “Yi Si Nong” embodies the inclusive, diverse, and shared cultural legacy of the ancient Silk Road, with a steadfast commitment to producing only high‑quality home textiles. The character “Nong” conveys notions of richness, depth, and substance, highlighting the company’s ethos of infusing its products with the inclusive cultural essence of the principle that “what is national is also global,” thereby forging a distinctive spirit that defines its offerings.

Going Global

Today, under the guidance of China’s Belt and Road Initiative, Yisi Nong brand will actively showcase the Eastern allure of Chinese home‑textile culture to the world, helping Chinese home textiles go global. By leveraging “culture,” it will contribute to the joint development of the Belt and Road and tell the compelling story of China’s home‑textile industry. Yisi Nong’s inclusion also serves as a microcosm of the rise of Chinese national brands in the global market, driving and leading Chinese brands into a new era.