Digital Innovation Leads, Process Reengineering Boosts Efficiency | The Yisi Nongxin Spring/Summer Brand Exchange Event Concluded Successfully

A faint, rich trace of spring and summer

The brand exchange event was successfully held.

On March 20, the company invited Mr. Yang Yun—Gold‑Level Island Master of Seiwa Juku, Visiting Professor at Shanghai Jiao Tong University, Part‑Time Professor at Jilin University, Founder of Yunpai Private Board of Directors, and Founder of the Shanghai Brand Licensing Enterprises Association—to conduct a specialized training session on “Data Analysis and Efficient Processes.” The company’s president led all managers and on‑site team leaders in attending the session.

In the morning, Instructor Yang Yun shared with the participants the critical role of efficient processes in management practice, as well as practical strategies for implementing and scaling such processes within the company. He concluded by emphasizing the use of effectiveness, efficiency, and adaptability as evaluation criteria to assess a process’s soundness and efficacy. Drawing on both theory and real-world application, the instructor presented his insights in a clear, step-by-step manner, offering a thorough exploration of how data analysis can be leveraged to drive digitalization, informationization, and intelligent automation. Meanwhile, the participants remained fully engaged, attentively listening and taking meticulous notes, frequently seeking guidance from the instructor to address challenges they encountered in their own work. The learning atmosphere was vibrant and enthusiastic.

In the afternoon, members of the Zhenghe Island community from various industries gathered on the third floor for a brand‑appreciation and exchange session dedicated to the new‑generation bamboo‑fiber product line. During the event, participants discussed universal principles for building strong brands, as well as key trends in product marketing—such as compelling selling points, touchpoints, and buzz‑worthy moments—and how these resonate with public perception. Teacher Yang Yun warmly addressed everyone’s questions, guiding the group toward the most effective solutions through lively, in‑depth dialogue. The session was both energetic and highly substantive.

Through this training session, the company will, in the future, focus internally on refined management, starting with business processes to optimize and reengineer them, thereby enhancing operational efficiency. Externally, the company will prioritize customer service, leveraging big data analytics tools to achieve digital, information‑driven, and intelligent management, delivering value‑added services to customers and enabling the company to reach a new level of long‑term growth.